Wix vs. Wix Studio — Why I Switched and Never Looked Back
- Cristina Coreiba
- 11 minutes ago
- 4 min read
I’ll admit it — I avoided switching to Wix Studio for a long time.
Not because I didn’t know it existed. But because I was comfortable. Classic Wix worked for me. I had systems, I had clients, and everything felt familiar. And honestly? Things were going fine. So I kept telling myself: "Why change something that already works?"
But deep down, I knew I was playing it safe. I started hitting creative walls. Mobile design felt clunky. I couldn’t build the kinds of sites I wanted to — just the ones I could manage with what I had. That’s when I finally made the jump to Wix Studio.
And it changed everything.
TABLE OF CONTENTS
What is Wix Studio?
What is Classic Wix?
Design and Customization
Ease of Use
Responsive Design
Workflow Automation
SEO and Performance
Use Cases
Pricing Comparison
Final Verdict
Need Help Switching?
What is Wix Studio?
Wix Studio is the new pro-level platform by Wix — built for designers, freelancers, and agencies who want real creative control. It keeps the best parts of Wix (no-code, drag-and-drop) but adds serious power: grid-based layouts, responsive design, custom breakpoints, animation tools, and smart automations.
Best for:
→ Designers & studios who need flexibility
→ Small businesses that want to scale
→ Creatives who care about performance and aesthetics

What is Classic Wix?
Classic Wix is the OG platform. Super beginner-friendly, great for basic websites, and super quick to get something live. But the freedom? Pretty limited. Especially if you want something that looks and feels custom.
Best for:
→ Quick projects
→ Simple personal or service sites
→ Beginners just starting out

Design and Customization
Wix Studio gives you total design freedom. You’re working with a responsive grid, custom layouts, scroll effects, and animation triggers. You can literally recreate anything — no weird workarounds or design hacks.
Classic Wix is fine for simple editing, but you’re stuck inside templates. Responsive edits are manual, and design freedom is limited to what the editor allows.
🧠 Verdict: If you care about clean design and full control, Studio is miles ahead.
Ease of Use
Wix Studio has a slightly steeper learning curve at first, but once you get into it — it’s smooth. The tools are smarter, more structured, and meant for real workflows.
Classic Wix is easier for beginners, but once you want something a little custom… you’ll feel boxed in.
🧠 Verdict: Classic Wix is faster to start, but Studio is way better long-term.
Responsive Design
This one’s huge.Wix Studio was built for mobile-first thinking. You design once and the layout adapts — desktop, tablet, phone — it just works.
Classic Wix has a separate mobile editor (ugh). And honestly? It breaks more often than not.
🧠 Verdict: If mobile UX matters to you (and it should), Studio is the clear winner.
Workflow Automation
Wix Studio connects with Wix Automations and tools like Zapier, so you can set up things like:
Auto-emails after form submissions
Collecting and tagging leads
Dynamic content updates
Smart CMS workflows
Classic Wix is pretty limited here — it works, but it’s not built for scaling or systems.
🧠 Verdict: If you want to save time and build smarter systems, Studio wins.
SEO and Performance
Wix Studio is built on cleaner code, better site speed, and stronger SEO tools. You get full control over meta tags, structured data, redirects, and more.
Classic Wix has decent SEO options, but speed and control are just not at the same level.
🧠 Verdict: Want better rankings and faster load times? Studio delivers.
Use Cases Wix vs. Wix Studio
Wix Studio:
→ Portfolios
→ E-commerce sites
→ Sales pages with dynamic content
→ Growing businesses with real goals

Classic Wix:
→ Small service pages
→ Brochure-style sites
→ Blogs or info pages with basic functionality

Pricing Comparison
Wix Studio: Starts at $16/month. Higher tiers include analytics, automation, and priority support. You’re paying for flexibility and future-proof features.
Classic Wix: Also starts around $16/month, but lacks the same level of design control and automation.
🧠 Verdict: Same base price, but Studio gives you 10x more potential.
Final Verdict — Should You Switch?
If classic Wix works for you now, that’s fine. But if you’re feeling stuck — if you’ve outgrown the limitations or want to take your site to a truly professional level — Wix Studio is 100% worth it.
✅ More creative freedom
✅ Better mobile design
✅ Smart workflows & automation
✅ Cleaner SEO & faster loading
✅ Built for your growth
Need Help Switching?
If the idea of moving to Wix Studio feels overwhelming — I get it. I’ve been there too. For a long time, I was comparing Wix vs Wix Studio and wondering if the switch was really worth it. But after helping dozens of others make the move, I can say this with confidence: it’s so much easier when you’ve got someone guiding the process. From design upgrades to responsive layouts, I’ll help you transition smoothly — no stress, no guesswork.
✨ We offer full migration, redesign, or even brand-new setups — all on Wix Studio.
👉 Ready to level up?
Сheck out Wixify Studio. Let’s build a site that’s as elevated as your vision.
You don’t have to settle for “good enough” anymore.
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